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- Digital Content Strategist at Tourism Prince GeorgeLeisure, Travel & Tourism | British Columbia, Canada, CASummaryBachelor of Commerce degree in Marketing from the University of Northern British Columbia
Bilingual with strong verbal and written communication in both English and French:
Was enrolled in French Immersion K-12
Completed “La Maison Française” 5 week Immersion Program at UVic, July 2010
Active in community involvement through charity fundraising and volunteer work
Extensive general experience with computers and various applications on both PCs and Macs:
Proficient user of Microsoft Word, Excel, Power Point, Internet Explorer and Simply Accounting
Basic knowledge of Adobe Photoshop, InDesign and Lightroom
Able to effectively and efficiently conduct research using primary and secondary data, track and understand analytics and produce concise reports with graphics
Aptitude for the memorization of details and instructions, especially visual
Passionate about social media, travel and great customer serviceExperience- Mar 2011 - PresentDigital Content Strategist / Tourism Prince GeorgeProject and content co-manager of the new Tourism Prince George website and main contact for digital marketing activities. • Develop, manage and monitor social media account activity and engage online community users (locals, future visitors, current visitors and past visitors) on Facebook, Twitter, YouTube, Instagram and other channels • Encourage the use of social media by other local stakeholders, as well as educate and assist them with initial planning and implementation • Promote local operators through online campaigns • Plan, purchase, measure and adjust paid search and banner advertising space • Aid in the collection and organization of digital assets such as photos, videos and UGC • Order and distribute promotional items to increase brand awareness • Develop online contests and giveaways to reach new users and retain current ones • Plan community training sessions for online marketing • Write and edit copy for online and print communications • Represent Tourism Prince George at industry trade shows
- Nov 2010 - Mar 2011Outreach Coordinator / Prince George Family YMCAWorked with staff, volunteers and community members to strengthen community relations both inside and outside of the Family YMCA. Educated using promotions, relationships, partnerships and events to build a strong, healthy community. • Developed and maintained social media communications (Facebook, Twitter, Blog, YouTube) • Assisted in restructuring the navigation of the website to facilitate usability • Launched a promotional campaign using online and print materials to establish a connection to local youth • Created a "Book of Champions" to showcase the organization's accomplishments for use in formal presentations • Planned and executed an extension of the Y Champions branding image by setting up a photo/video shoot and integrating it with online channels • Made educational presentations to various community groups • Provided free physical activity workshops to a number of elementary school gym classes
- Sept 2005 - Nov 2010Administrative Assistant / C.I.F. ConstructionPerformed a number of jobs involved with payables and receivables: getting mail, processing invoices, posting invoices, paying bills, posting payroll and running banking errands, etc.
Education-
2008 - 2010University of Northern British ColumbiaBachelor of Commerce in Marketing
Activities: Member NUGSS Events Planning Committee, VP Internal Commerce Student Society, VP Academic JDC West UNBC Team -
2006 - 2008College of New CaledoniaDiploma in Marketing and Management
Activities: B.C. Business Simulation Competition -
2002 - 2006Duchess Park SecondaryHigh School Diploma
Activities: Duchess Park Senior Girls' Soccer Team (Player), Grade 8/9 Girls' Volleyball (Coach)
Additional Information-
Websites:
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Honors:Hans Langner Junior Chamber of Commerce Scholarship (2009) Irving K. Barber British Columbia Scholarship (2008) College of New Caledonia Retention Scholarship (2007)
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Interests:Marketing, design, photography, fashion, baking, social media, soccer
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Posts
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Tweets
- @AskAaronLee Just a standard photo/text entry through FB and a microsite!
- I just found a Cheerio on the bathroom floor. #outofplace
- @IshraSharif So cool!
- @GregariousGagan Hahaha I actually just acted out that description in real life with my hand to understand. #sosmart
- @jessalina96 Omg! Did you buy one?
- @Jeff10k @BlitzkreigYK I'm glad we all agree :)
- @keiishaxo I have some: try my mom's shop Impressions ask for Cor or Jamie, Craze ask for Jody, Razor's Edge ask for Michelle!
- @pearlaceruffles WHAT!!! A standard one around here is about $40-50/month.
- @KitsBeachCanuck I've already been slamming those for the past month haha... but I'm a root beer girl!
- @GregariousGagan Figured you had the same issue.
- @unicornbrian Haha shutup BRIAN! @jamieinvispg
- @BlitzkreigYK Haha I definitely work out so I feel less bad about the way I eat. "Some" balance I guess ;)
- Is it wrong that I really wanted to go for a run and now that I did I really want a milkshake? X-D
- @Sanja_Knez Hahaha #dumbbrunettes
- @liamiliffe Totally.
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location
- Prince George, BC, Canada
