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- Digital Content Strategist at Tourism Prince GeorgeLeisure, Travel & Tourism | British Columbia, Canada, CASummary
Bachelor of Commerce degree in Marketing from the University of Northern British Columbia
Bilingual with strong verbal and written communication in both English and French
Active in community involvement through charity fundraising and volunteer work
Extensive general experience with computers and various applications on PCs and Macs:
Proficient user of Microsoft Word, Excel, Power Point and Simply Accounting
Basic knowledge of Adobe Photoshop, InDesign, Illustrator and LightroomAble to effectively and efficiently conduct research using primary and secondary data, track and understand analytics and produce concise reports with graphics
Possess a natural inclination for good design and proper grammar
Passionate about social media, travel and great customer service
Experience- Mar 2011 - PresentDigital Content Strategist / Tourism Prince George
Act as project and content co-manager of the Tourism Prince George website, main contact for digital marketing activities and online community manager.
• Develop, manage and monitor social media account activity and engage community users (locals, future visitors, current visitors and past visitors) on Facebook, Twitter, YouTube, Instagram and other channels
• Encourage the use of social media by other local stakeholders, as well as educate and assist them with initial planning and implementation
• Deliver presentations on the theory, usage and best practices of social media
• Promote local operators through online campaigns
• Plan, purchase, measure and adjust paid search and banner advertising space
• Aid in the collection and organization of digital assets such as photos, videos and UGC
• Order and distribute promotional items to increase brand awareness
• Develop online contests and giveaways to reach new users and retain current ones
• Plan community training sessions for online marketing
• Write and edit copy for online and print communications: websites, Visitor Guide, social media, promotional material, advertorials, weekly column in the Prince George Citizen
• Represent Tourism Prince George at industry trade shows, events and festivals - Nov 2010 - Mar 2011Outreach Coordinator / Prince George Family YMCA
Worked with staff, volunteers and community members to strengthen community relations both inside and outside of the Family YMCA. Educated using promotions, relationships, partnerships and events to build a strong, healthy community.
• Developed and maintained social media communications (Facebook, Twitter, Blog, YouTube)
• Assisted in restructuring the navigation of the website to facilitate usability
• Launched a promotional campaign using online and print materials to establish a connection to local youth
• Created a "Book of Champions" to showcase the organization's accomplishments for use in formal presentations
• Planned and executed an extension of the Y Champions branding image by setting up a photo/video shoot and integrating it with online channels
• Made educational presentations to various community groups
• Provided free physical activity workshops to a number of elementary school gym classes - Sept 2005 - Nov 2010Administrative Assistant / C.I.F. Construction
Performed a number of jobs involved with payables and receivables: getting mail, processing invoices, posting invoices, paying bills, posting payroll and running banking errands, etc.
Education-
2008 - 2010University of Northern British ColumbiaBachelor of Commerce in Marketing
Activities: Member NUGSS Events Planning Committee, VP Internal Commerce Student Society, VP Academic JDC West UNBC Team -
2006 - 2008College of New CaledoniaDiploma in Marketing and Management
Activities: B.C. Business Simulation Competition -
2002 - 2006Duchess Park SecondaryHigh School Diploma
Activities: Duchess Park Senior Girls' Soccer Team (Player), Grade 8/9 Girls' Volleyball (Coach)
Additional Information-
Websites:
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Honors:Hans Langner Junior Chamber of Commerce Scholarship (2009) Irving K. Barber British Columbia Scholarship (2008) College of New Caledonia Retention Scholarship (2007)
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Interests:Marketing, design, photography, fashion, baking, social media, soccer
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Tweets
- Um, and I get pumped when I guess right on 4Pics1Word. "Teen's Invention Could Create 20s Phone Charge http://t.co/pcO4c8WUVx" via @mashable
- RT @modernmixvan: Join me in the Scotiabank 5K run for @TeamBigSisters! Team details: http://t.co/LaWgZOwo4GMay 23, 13 from web Reply, Retweet, Favorite
- When the 12th hour of my allergy pill runs out it's like my body instantly just yells "SCREW YOU" and tries to kill me.May 23, 13 from web Reply, Retweet, Favorite
- So sweet <3 RT @hdefaye Helen Mirren Has Tea with Dying Boy After Actual Queen Says No http://t.co/e6Fx4apdxnMay 22, 13 from web Reply, Retweet, Favorite
- RT @feedmehappy: Sometimes I forget how much I love toast.May 22, 13 from web Reply, Retweet, Favorite
- RT @tourismpg: Have you registered for the 2013 @UNBCAlumni Charity #Golf Tournament yet on June 7th? http://t.co/7lqIer1anF #PrinceGeorgeMay 22, 13 from web Reply, Retweet, Favorite
- @marchoutgraaf Thanks for the RT. No luck so far :P
- Haha! "38 Reasons Everything Is Way Better In Canada: http://t.co/b9BCuNlUHk" via @BuzzFeed through @SheilaSMay 22, 13 from web Reply, Retweet, Favorite
- @GregAustman Have some imagination GREG! ;)
- @jenhernandez I LOVE ITTTTT
- @BrettCullen4_ It's definitely a fun (but full-time) job! Feel free to apply still if you can make it work!
- @andreajohnson09 @CNC_Shan Thanks ladies! Let me know if anyone you know applies.
- I will need this soon... except... quit drinking? :| RT @Phanyxx How To Be Unemployed (Without Going Crazy): http://t.co/iQBg8NlVDl
- You could be the new Digital #Marketing Coordinator for @TourismPG: http://t.co/XxI5MMRdYT #socialmedia #TTOT #TNI #jobs Please RT :)May 21, 13 from web Reply, Retweet, Favorite
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Find Me
- Prince George, BC, Canada
